When someone mentions the term business optimization, most imagine it refers to business process optimization used to improve various elements of a business. It's an activity that often involves procuring the services of a business consultant who analyzes the business, identifies process issues and recommends changes to optimize the operation.

    This procedure, if not carefully managed, often results in minimal gain and less than satisfactory results because of the difficulty external consultants have in really understanding a business.

    This doesn't mean business optimization doesn't work, nor that it isn't important. Many organizations, especially manufacturers, have adopted various business optimization techniques such as lean manufacturing, Six Sigma and the Toyota Way with great success.

    In fact, every business should be constantly seeking ways to improve efficiencies, reduce waste and optimize resources as part of their ongoing business practices. Business optimization works best when driven internally and supported by decisions and recommendations that helps company executives determine which of the many possible business optimization strategies offers the best return.

     A key factor for success is a philosophy of making data-driven decisions that measure the financial benefits of proposed changes compared to current practices. This approach does away with guesswork and natural human bias.