Web performance is all about making websites fast, including making slow processes seem fast. This article provides an introduction into why web performance is important to site visitors and for your business goals.

    Web performance refers to how quickly site content loads and renders in a web browser, and how well it responds to user interaction. Bad performing sites are slow to display and slow to respond to input. Bad performing sites increase site abandonment. At its worst, bad performance causes content to be completely inaccessible. A good goal for web performance is for users to not notice performance. While an individual's perception of site performance is subjective, loading and rendering can be measured. Good performance may not be obvious to most site visitors, but most will immediately recognize a sluggish site.

    Web performance — and its associated best practices—are vital for your website visitors to have a good experience.

    That is why we care.