Google My Business

Next to online reviews, the second most important factor that consumers take into consideration when searching for a local business is proximity to their location. While a quick Google search is certainly effective for narrowing the down the options—especially those on a smartphone—most consumers use Google Maps to locate businesses nearby.

For modern customers, one of the biggest hurdles they have to face is that of building enough trust to confidently make a purchase. As a business owner, your job is to help them make that jump as easily as possible. To do this, one of the simplest steps you can take is that of helping potential customers see that your business has an actual location. Due to the inherent trust and confidence most users place in Google, your business benefits whenever it pops up in a local search, as prospects will automatically be more likely to trust your brand. In fact, brands that show up on Google are 2.7 times more likely to be considered reputable by consumers. Google creates a trustworthy environment that users can rely on.

Few factors can influence a potential customer’s purchase decision as much as online reviews. As a consumer, think about the last time you were buying something online. Did you go with the product that had the highest reviews, or the lowest? With a Google My Business listing, customers will be able to review your business and leave feedback for others to see. In doing this, not only will you get honest evaluations about what you’re doing right and what you could be doing better, but you’ll also get that nifty star rating system next to your business on Google. As long as you’re delivering quality products and a quality experience, over time, you’ll start to collect more reviews and a higher overall rating (responding to reviews helps with this as well). This is especially helpful when there are competing businesses nearby and you need to gain a competitive edge.

Another challenge local businesses face is that of maintaining an increase in quality website traffic and keeping a steady supply of foot traffic filtering through their doors. While there’s no way to completely avoid the ups and downs throughout the year, having a Google My Business listing can greatly help boost your numbers across the board. Just by having a listing and showing up in local searches, Google has found that businesses are as much as 70% more likely to attract location visits from browsing potentials. An even more impressive figure revealed that customers who find a brand through their Google My Business listing are up to 50% more likely to make a purchase.

No matter what kind of product or service you sell, the more you know about your customers, the better you’ll be able to appeal to them. From your Google My Business page, navigating to the “Insights” section will give you a wealth of valuable analytics that breaks down how visible your brand is, who your target customers are, and how they’re engaging with your business. This is a powerful way to gauge how your business is performing throughout the year so you can better zero in on what’s working and what’s not. By learning more about the kinds of customers your business is attracting, you’ll also be able to modify and improve marketing strategy performance.

A business will rank higher by supplying quality, consistent, and accurate information. The more Google can tell consumers about your business, the more likely you're to achieve a higher ranking. Your Google My Business profile is the best way to feed Google this information.

Google My Business profiles provide ample opportunities for engagement. Potential customers can access your website or call you in one tap or click. Even more beneficial is the ability to book an appointment directly through your listing.

A Google My Business listing, on the other hand, offers a form of fast and free advertising on Google. With it you get targeted exposure on the world’s most trusted search engine. It takes less time to optimize your profile than to get a solid paid search campaign up and running. You will also see results more quickly than with building up your organic search results through website pages over time.

Your Google My Business profile displays the essential information potential customers need in order to engage with your business. In addition, it also displays a brief description to help users quickly identify if your business is what they’re looking for. An effective Google My Business description offers a snapshot of your business, includes relevant keywords, and depicts something unique or authentic to help you show your value. Through a small snippet of content, your Google business description gives you an opportunity to stand out from your competitors in a consumer’s initial scan through search results—don’t pass up this benefit!